Provide web sites with a sensor for user interests

Meetrics Reading Stream Analytics (RSA) is a patent-pending technology to measure attention on Internet sites. For each page impression it allows to determine how much attention is given to the various sections of text and content available on a website.

The RSA Meetrics technology is based on JavaScript measurements. This minimizes the required installation efforts for the publisher and allows for an integration to a web site within a few minutes.

	In the first step Meetrics records information about the content and layout of a Web page. In addition, Meetrics measures the interactions of users with the content of the website. Since the technology is working in the background, the user experience on the website is not impaired at all.
	Based on the usage data, Meetrics RSA analyses to what degree the dedicated attention of users corresponds with the offered information on the page (text, advertising, graphics). In particular Meetrics, based on analysis models that among other factors also incorporate Eye Gaze Tracking data, algorithmically identifies reading patterns on a website.
	Meetrics RSA combines individual (anonymous) reading patterns in order to generate aggregated reports about the attractiveness of individual page content. The output can be provided in the form of a web-based real-time reporting (e.g. indication of the performance of individual teasers on the home page), an API that allows for an automatic integration of the data into other systems or in the form of customized study evaluations (e.g. to improve the usability and the user experience of web pages).

Privacy Policy

For the collection of RSA Meetrics reading parameters, it is not necessary to collect personal data. Meetrics guarantees an analysis without the storage of IP addresses or other data that allows an identification of individual users.