Measure attention on web pages in real-time
Until now, website publishers who wanted to learn more about the distribution of attention on their site, faced a challenge. Either they made use of elaborate usability tests under laboratory conditions with Eye Gaze Tracking tools to gather detailed one-time data, or they turned to traditional web analytics tools that collect a variety of data, which, however, due to methodological shortcomings cannot be easily translated into concrete recommendations for the daily business. Meetrics closes this gap for publishers, by offering them a continuous real-time monitoring of the attention focus of their site visitors that can support them in their daily content decisions.
The Meetrics technology is available in the following fields of application:
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Especially for news portals Meetrics News Attention Monitor offers a reporting tool that shows in real time, how well a teaser on the homepage is performing and how intensively visitors read specific articles! More… |
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For advertisers, marketers and providers of advertising space Meetrics offers with the Ad Attention Monitor solutions for measurement of the Ad Visibility. The results can also be integrated into a campaign reporting. More… |
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Meetrics supports market researchers as a technical service provider with a number of innovative approaches in studies about reading habits in the online sector. More… |
For Publishers: Reporting the Performance of teasers in real time
| The Meetrics News Attention Monitor is a web-based reporting tool, that shows in real-time the performance of individual teasers on the homepage of your website. The system registers to how many visitors a teaser became visible and compares this number with the number of people of have read or clicked this teaser. The result is calculated directly and displayed graphically in a user-performance bar. Since Meetrics automatically reads the information about every teaser from the page no CMS integration is required! A simple comparison of the teaser performance at different positions on the home page allows for a quick identification of successful content and hidden champions (teasers which only because of their positioning outside the initial visible range do generate fewer clicks). By repositioning these teasers, they are made more accessible to visitors, which leads to more clicks and thereby extends the dwell time on the portal! | 
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For marketers: Ad Visibility - do not lose sight of your ads
| About 30% of delivered ads are never visible. The Meetrics Ad Attention Monitor allows for an accurate and rapid feedback on the visibility of advertising space. You get the information how long an ad was visible on the screen for the user (if it got visible after all). The concurrent recording of user activity can furthermore be used to verify the presence of the user in front of the ad. For publishers, the average view time can be shown for any ad space, segmented by category, time of day or ad creative. Meetrics also offers the possibility to integrate these values into an existing campaign monitoring tool. | 
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For Researchers: More detailed analysis beyond the click behaviour
| Meetrics offers market researchers tools to better understand reading habits and the distribution of attention on web pages. By obtaining the required parameters during the regular operations of a website (without impairment of the visitors), researches obtain reliable and representative sammple numbers within only a few hours. This inexpensive and simple recruitment process provides market researchers with new options to analyze the behaviour of internet users. Another option to analyze the reading habits of internet users is provided by panel studies, which also enables market researchers to combine the collected data with sociodemographic information or additional surveys. Examples of completed reports (click to enlarge!): |
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| Visibility curve: For how many users is the last paragraph of a page visible? |
Information pyramid: What is the proportion of offered teasers (article) on the homepage, that was visible / read / clicked? |
Reading rate: How intensively are individual articles read? Which articles qualitfy as paid content? |
We are happy to develop individual solutions that best suit your needs. Please contact us !
