Measure attention on web pages in real-time

Until now, website publishers who wanted to learn more about the distribution of attention on their site, faced a challenge. Either they made use of elaborate usability tests under laboratory conditions with Eye Gaze Tracking tools to gather detailed one-time data, or they turned to traditional web analytics tools that collect a variety of data, which, however, due to methodological shortcomings cannot be easily translated into concrete recommendations for the daily business. Meetrics closes this gap for publishers, by offering them a continuous real-time monitoring of the attention focus of their site visitors that can support them in their daily content decisions.

Especially for news portals Meetrics News Attention Monitor offers a reporting tool that shows in real time, how well a teaser on the homepage is performing and how intensively visitors read specific articles!

For Publishers: Reporting the Performance of teasers in real time

The Meetrics News Attention Monitor is a web-based reporting tool, that shows in real-time the performance of individual teasers on the homepage of your website. The system registers to how many visitors a teaser became visible and compares this number with the number of people of have read or clicked this teaser. The result is calculated directly and displayed graphically in a user-performance bar. Since Meetrics automatically reads the information about every teaser from the page no CMS integration is required! A simple comparison of the teaser performance at different positions on the home page allows for a quick identification of successful content and hidden champions (teasers which only because of their positioning outside the initial visible range do generate fewer clicks). By repositioning these teasers, they are made more accessible to visitors, which leads to more clicks and thereby extends the dwell time on the portal!

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Rating user interest regardless of publication date and number of clicks.

The news editor tool has been developed in collaboration with experienced publishing teams over the last two years as software-as-a-service. The real-time tool displays for the first time with high precision how attractive the shown teasers of an online newspaper are to the web-site visitors. The visibility of each content block is measured and then calculated to what percentage of users the teaser was visible and by whom it was presumably read. By taking the visibility into account in this calculation, a fair comparison of all stories, regardless of their time of publication and/or their position on the page, becomes possible. The probability of lower click numbers for low-placed articles on web sites (see accompanying chart) is taken into account by the Meetrics system.

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We are happy to develop individual solutions that best suit your needs. Please contact us !