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Measure visibility of ads on web pages in real-time

By providing ad visibility figures, agencies and marketers can for the first time demonstrate the quality of the booked advertising space to their customers. The comparison of different networks allows better modulation and offers a more objective assessment of media performance based on qualitative media indicators. The relationship between advertising visibility and advertising impact has been demonstrated empirically in several studies. Thus, by improving the visibility, the branding effect can be increased.

For advertisers, sales houses and providers of advertising space Meetrics offers with the Ad Attention Monitor solutions for measurement of the Ad Visibility. The results can also be integrated into a campaign reporting.

For marketers and agencies: Ad Visibility - do not lose sight of your ads

About 30% of delivered ads are never visible. The Meetrics Ad Attention Monitor allows for an accurate and rapid feedback on the visibility of advertising space. You get the information how long an ad was visible on the screen for the user (if it got visible after all). The concurrent recording of user activity can furthermore be used to verify the presence of the user in front of the ad. For publishers, the average view time can be shown for any ad space, segmented by category, time of day or ad creative. Meetrics also offers the possibility to integrate these values into an existing campaign monitoring tool or show the results in a live reporting interface (shown on the right side).