About Meetrics
Meetrics GmbH is a pioneer in the field of algorithmic real time attention span measurement. Meetrics processes continuous complete surveys and reportings for web site operators and marketers in real time, without compromising the web-surfing behavior of users or the page performance. The system is based on the patent pending research results of its founder Dr. Philipp von Hilgers who conducted research about visual and textual communication at the Massachusetts Institute of Technology in Cambridge and the Max-Planck-Gesellschaft.
Since its foundation in 2008 Meetrics has successfully brought different innovative technologies to market that measure attention spans and content relevance as a new standard.
Dr. Philipp von Hilgers
CEO
Previous activities: Strategic Consultant for Eye Square GmbH, research projects at Princeton University, Max-Planck-Institute, Massachusetts Institute of Technology, Humboldt University Berlin. Studies: Science of Communication (TU-Berlin), History of Meadia (HU-Berlin).
Dr. Max von Hilgers
CEO
Previous activities: Manager Online Projects at the German Federal Foreign Office/German Academic Exchange Service e.V. (DAAD), Robert Bosch Stiftung GmbH. Studies: Literature and Linguistics (TU-Berlin, Moscow State University).
Mag. Felix Badura
Director Marketing and Sales
Previous activities: Management Trainee & Product Manager broadband internet services at Tele2. Studies: International Business Adminstration at the WU Wien, CEMS (Community of European Management Schools) Master in International Management (Vienna & Stockholm).
Juliane Blum
Research Consultant
Previous activities: First Solar Manufacturing, German Academic Exchange Service. Studies: Bachelor and Master in Media Management (Europa-Universität Viadrina Frankfurt Oder).
Insaf Mokhtar
Public Relations
BPrevious activities: Meltwater News, German Federal Foreign Office, GTZ. Studies: International Management and Economics (University Paderborn), Master of International Relations (Ándrassy Gyula Universität Budapest).
References
| Meetrics is a new reporting system that is designed for the needs of online editorial offices. Due to the real time analysis of the Meetrics advertisement service, we can instantly see which topics enjoy the greatest popularity among our readers. Christian Heise Audience and Business Development Manager | |
| Meetrics offers a new approach to measure the relevance and quality of websites. We made use of the Meetrics RSA technology as part of a large-scale study with over 1.000 internet users. The technology is suitable for publishers as a market research instrument as well as a web analytics tool. Alexander von Reibnitz Director Digital Media and New Business, VDZ (Association of German Magazine Publishers) |
| Meetrics is an innovative product which provides us with many insights about the reading behavior of our website visitors. With this tool, we can decide in real time which contents work well for us and which do not. In addition, we already use Meetrics successfully for the analysis of our online advertisement campaigns, and, thereby, we can offer our clients an improved reporting and a more effective form of campaign control. For us, Meetrics is a worthwhile investment to assess customer loyalty. Aleksandar Rustemovski Head of New Business, bigFM |
| Thank you for your attention analysis. This is a great result with a good summary. So there are indeed "hidden champion" teasers and the possibility to increase the "ad-awareness". Excellent. Nils Reimelt Head of New Media International Axel Springer AG |
Co-operation partners
| Academic partner: Vienna University of Economics and Business | |
| d.core - Consulting and Research | |
| eye square - User & Brand Research |



